Chairman
Haryana-based hardware manufacturer SUZU Steel (INDIA) is working on a game plan toemerge as a leading national hardware brand.SUZU has been in the hardware business since 1986, manufacturing SS Hinges, Screws and Door & Furniture Fittings. SUZU Steel (INDIA) was the first company to introduce SS Hingesin India. “We have beenproducing over 100 types of hinges and more than 200 types of screws as well as all other products at our Eight Manufacturing Unitsin Rohtak. Now our management has decided to come out of the cocoon and broaden the product portfolio. Also, we have decided to become aggressive in the market.” To begin with, SUZU Steel is launching SS Padlocks with Stainless Steel Padlocks Shackle“It willbe the first of its kind in the Indian market,” SS shackles are stronger and longer lasting. “Wehave also launched Multi-Purpose Locks, Godown Locks, Shutter Locks, Furniture Locks, And Door Closers. SUZU is not going to limit itself; we are working on diversification and by the end of thisfiscal we will foray into digital locks and digital security systems.” Another segment being considered is kitchen accessoriesand wire baskets and many other products ranges. Till date the company has been catering to scattered markets in India. SUZU will focus on newer markets. Besides having astrong presence in east and north India, it is present in a few pockets in west and south too. The goal for the next one year orso will be to strengthen the retail base in these regions. Central India too will be a focus region. “Over the last couple of months, we have been engaging with potential business partners, distributors in particular, for thewest and south zone as well as central zone. We have short listed a number of promising and enterprising parties.”
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